Back
Qapital
Qapital

Qapital

Redesigningonboarding
for2millionusers

I redesigned Qapital's onboarding — helping new customers who want to start saving and improve their financial situation, step by step. The new flow guided users through goal-setting and personalised money rules before asking for a single commitment.

2M+Users onboarded
$3BSaved by users collectively
3Markets across the US and Europe

Role

Senior UX Designer

Timeline

2020

Platform

Fintech

Qapital onboarding screens

A new savings onboarding

A clearer onboarding experience that helps new users start saving and take control of their finances, step by step.

1 — Value proposition

Three paths in

Each onboarding entry point speaks to a different motivation — saving, investing, or shared finances — so users self-select into the flow that fits.

Qapital — Start with a goal
Qapital — Reach your goals
Qapital — Team up on your finances

2 — Goal creation

Build something meaningful first

Before asking users to connect a bank, the flow lets them create a personal savings goal — turning setup into progress.

Qapital — Account connected
Qapital — Tell us about your goal
Qapital — Choose a goal

3 — Money rules

Set it and forget it

Personalised savings rules and goal configuration — making automation feel simple and the savings plan feel yours.

Qapital — Choose a rule
Qapital — Configure your goal

4 — Account linking

Connect and personalise

Linking a bank account, picking a subscription, and answering a few personalisation questions — all in one seamless sequence.

Qapital — Account connected
Qapital — Find the right subscription
Qapital — What you want to do
Qapital — Money management style
Qapital — Save with a partner

5 — Subscription tiers

Pick a plan, start for free

Three tiers with a 30-day trial — feature gating that feels transparent, not punitive.

30-day free trial

Qapital Basic

Savings goals with rules
Automatic transfers triggered by your spending, weather, or payday.
Joint finances
Save together without a joint bank account.
Hands-free investing
Pre-built portfolios. No management fees.
Cashback on purchases
Earn rewards automatically when you shop.
Qapital debit card
Instant transfers, free ATMs, real-time tracking.
Paycheck splitter
Auto-allocate portions of every paycheck to goals.
Credit score monitoring
Track and improve your score over time.
Identity protection
Alerts if your personal data is compromised.
Then $3/month. Cancel anytime.
30-day free trial

Qapital Complete

Savings goals with rules
Automatic transfers triggered by your spending, weather, or payday.
Joint finances
Save together without a joint bank account.
Hands-free investing
Pre-built portfolios. No management fees.
Cashback on purchases
Earn rewards automatically when you shop.
Qapital debit card
Instant transfers, free ATMs, real-time tracking.
Paycheck splitter
Auto-allocate portions of every paycheck to goals.
Credit score monitoring
Track and improve your score over time.
Identity protection
Alerts if your personal data is compromised.
Then $6/month. Cancel anytime.
30-day free trial

Qapital Premier

Savings goals with rules
Automatic transfers triggered by your spending, weather, or payday.
Joint finances
Save together without a joint bank account.
Hands-free investing
Pre-built portfolios. No management fees.
Cashback on purchases
Earn rewards automatically when you shop.
Qapital debit card
Instant transfers, free ATMs, real-time tracking.
Paycheck splitter
Auto-allocate portions of every paycheck to goals.
Credit score monitoring
Track and improve your score over time.
Identity protection
Alerts if your personal data is compromised.
Then $12/month. Cancel anytime.

6 — Welcome

Ready to save

The final step lands users in a personalised home — goals active, tools ready, savings already in motion.

Qapital — Welcome home
Qapital — Set up your tools